The site is a PR2, 12 year old established and trusted online dating site mostly serving western males who are looking to date or establish relationships with international women.

The site allows users to register for free, browse profiles, and “poke” other users, but to perform any direct communication with other members male subscribers are required to upgrade to a paid membership.

Monetization

Paid Membership Upgrades – There are currently 2 membership pricing tiers:

• 1-month – $20.00
• 3-month – $40.00

Adsense – Revenue is supplemented by the placement of Adsense ads inside the members area.

Traffic – The traffic to the site is mostly organic, but there is a large percentage of “brand keyword” searches indicating strong brand awareness and trust.

Key Figures

• 139,000 Indexed pages
• Over 200,000 registered free users
• 53% of sessions are return visitors
• Average Session Duration is 6:17
• Bounce Rate of 37%

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